There are a few logos in our garden that we just feel like sharing! These are a few clients of ours who we have worked cooperatively with to create a brand that is uniquely their own.
In industries from travel to design, restaurants to artisans, online shopping to business development, each has its own unique look and feel.
Follow these five principles to ensure your logo puts your best foot forward.
Again, Just Creative states that "an effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats."
With the advent and popularity of four colour printing, your designer should ensure that your colours are 4 colour digital press friendly, and colours like teals and browns can become muted or vary from one printer to the next.
Just Creative states, "How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm."
"It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification.
For further evidence of this, take the top 50 brands of the world – 94% of the logos do not describe what the company does."
Tonia Lenk is a brand specialist and owner of Ideas In Bloom, a brand design studio specializing in collaboration on projects with clients who are dedicated to excellence, committed to the community and sustainability in the environment. She is a proud mother of three, and writing her first novel. Tonia shares her knowledge & expertise on print, web and brand design freely!
In industries from travel to design, restaurants to artisans, online shopping to business development, each has its own unique look and feel.
What makes for a great logo?
According to www.justcreative.com, a good logo is "distinctive, appropriate, practical, graphic, simple in form and conveys an intended message."Follow these five principles to ensure your logo puts your best foot forward.
An effective logo is:
- Simple
- Memorable
- Timeless
- Versatile
- Appropriate
Again, Just Creative states that "an effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats."
Ask yourself: is a logo still effective if:
- Printed in one colour?
- Printed on the something the size of a postage stamp?
- Printed on something as large as a billboard?
- Printed in reverse (ie. light logo on dark background)
With the advent and popularity of four colour printing, your designer should ensure that your colours are 4 colour digital press friendly, and colours like teals and browns can become muted or vary from one printer to the next.
Just Creative states, "How you position the logo should be appropriate for its intended purpose. For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be so appropriate for a law firm."
"It is also important to state that that a logo doesn’t need to show what a business sells or offers as a service. ie. Car logos don’t need to show cars, computer logos don’t need to show computers. The Harley Davidson logo isn’t a motorcycle, nor is the Nokia logo a mobile phone. A logo is purely for identification.
For further evidence of this, take the top 50 brands of the world – 94% of the logos do not describe what the company does."
Some resources for logo design:
- The Ultimate List of Logo Design Resources
- Top 10 Logo Design Inspiration Galleries
- How NOT to design a logo
Tonia Lenk is a brand specialist and owner of Ideas In Bloom, a brand design studio specializing in collaboration on projects with clients who are dedicated to excellence, committed to the community and sustainability in the environment. She is a proud mother of three, and writing her first novel. Tonia shares her knowledge & expertise on print, web and brand design freely!
No comments:
Post a Comment